Influence: Cialdini’s 6 Principles of Persuasion – #6 Scarcity

The last time you bought anything online, there’s a good chance the website read, “Only 3 items in stock” or “Only 2 left at this price”.  Even if you know that this is all marketing mind games, it’s hard to avoid the stressful feeling you must buy now before it’s too late, right?  This...

Influence: Cialdini’s 6 Principles of Persuasion – #1 Reciprocity


Reciprocity is the first principle of persuasion in Robert Cialdini’s amazing book, Influence. According to sociological studies there is no human society in the world that doesn’t subscribe to the rule of reciprocity. The rule says we should try to repay, in kind, what another person has provided...

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